Goldfrapp’s “Seventh Tree” transform its electronic beats to a more folk, acoustic style reminiscent of 1970s pop.
When I heard Goldfrapp released a new album, I was ecstatic.
After I downloaded the CD and had a first listen, I didn’t quite know how to react.
“Seventh Tree,” unlike any of the British duo’s previous releases, leaves behind the purely electronic tracks with thumping backbeats.
In their place, acoustic guitar, tambourines, flutes, strings and piano. Synthesizers and other electronica fodder were saved like grandma’s china, only to be used on special occasions.
With the departure from electronica came the use of Alison Goldfrapp’s natural voice.
On previous albums her voice had been so processed it was virtually impossible to pinpoint her natural sound. If you were to mix a “Speak For Yourself” Imogen Heap with Gwen Stefani ala “Early Winter” and Jem, you’d end up with Alison Goldfrapp.
“Seventh Tree” blends perfectly folksy acoustic and light electronica.
The first song on the album, “Clowns,” is purely acoustic and beautifully simple on the surface. The song appears to be about fun and childhood, but with lyrics like “Only clowns would play with those balloons / What d’ya wanna look like Barbie for? / Dear oh Lord, it’s easy,” the listener quickly realizes this song has nothing to do with children. It’s about Goldfrapp’s loathing of fake breasts.
The album’s first single, “A&E,” is an absolutely gorgeous sonic masterpiece.
It tells the tale of a woman who tries to kill herself in an effort to garner attention from someone she loves. She ponders the age-old conundrum — why guys say they’ll call and never do (“I’m amazed at you, the things you say and that you don’t do / Why don’t you ring?”). Unfortunately, we’re left with no answer.
My favorite track on “Seventh Tree” is “Caravan Girl.” Goldfrapp returns to its electronic roots, which were dearly missed on the first half of the album.
The song features synth flourishes reminiscent of 1970s pop, which provides a refreshingly light and enjoyable sound.
Though “Seventh Tree” departs from Goldfrapp’s previous releases, it is just as good.
It took me a while to realize that different doesn’t mean bad. In fact, as far as reinventing itself, Goldfrapp can be considered a great success.
If you’ve never listened to a Goldfrapp CD, “Seventh Tree” is a good jumping-off point. It’s not overwhelming or as in-your-face as its previous albums, “Felt Mountain,” “Black Cherry” and “Supernature” can be.
“Seventh Tree” has enough diversity to appeal to pop, classical and piano-rock lovers alike. Its serious lyrics and airy melodies make it a perfect soundtrack for lazy summer days.
The verdict:
Goldfrapp strikes gold with this album.
★★★★★
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